Investigating Exciting Bedding Reputation
Whereas cotton sheets are offered in a range of types and price ranges, satin, silk and microfiber are almost always regarded as luxury sheets and don't seem to be used on a daily basis by many consumers. Bed sheets are nothing but fabric clothing that is used for the purpose of covering the mattress that we lie on. Of course this has nothing to do with www.preciousbedding.com usually. The two major strengths that these sheets have when compared to genuine satin products are the cost, which is $120 for a queen set, and the ability to be machine washed.
In saying that though, Gingerlily produces possibly the best made silk sheets out there. Before one starts to purchase materials and accessories for his or her beds one has to make a note of many points that are quite very much essential for one to note down before getting a bed spread or a bed sheet. Usually this is similar to precious bedding to many consumers. Also, be sure not to miss the various Bedding Bedspreads Coverlets.
A nice comforter to check out are the various Bedroom Bedspreads and Comforters. The color of the mattress is more important. This is why many people prefer preciousbedding to the general public. Also the exact size of the mattress should be known as because at times the bed spread that is purchased might not be of the size as that of the mattress.
One retailer has supplied these silky smooth and virtually bullet proof sheets to luxury hotels including the Four Seasons, and is now nice enough to make them available to regular folks. Hence to avoid such things color combinations must be taken down properly. Not every consumer needs luxury sheets on their bed, and most of us honestly can't afford it. So think before you decide and buy the bed spreads.
Business Strategy: Marketing
Practically every business on the planet sets out with the main objective of making money. This is generally done by manufacturing some form of product, or offering a service, and then charging people money for it.
First of all, it is a very rare case where a company can offer a product or service that is truly unique and cannot be provided by anybody else. This means that your company will be competing with other businesses that sell a similar item and you will both be trying to make money from the same customers, who only want to spend their cash once. So how can you increase the chances of them spending money with you?
Marketing is the primary tool used by modern businesses to draw prospective customers to do business with them and not with their competitors. It is a very broad topic that is influenced by a great number of internal and external factors, but when done right it can be the single business practice that could make or break a corporation. Any time spent on marketing will reap benefits, although spending this time correctly can yield extraordinary outcomes.
So where should you start when constructing a marketing strategy for your own company? Well, every situation is different, and each company will have its own set of advantages and weaknesses that must be taken into consideration, but there is a marketing principle that can be applied to almost any company to be used as a marketing framework. It is known as the "Marketing Mix".
The Marketing Mix
The marketing mix was a phrase that was first coined during the 1950's and is a phrase that is used to express the fundamental building blocks of any marketing system. It reflects the fact that marketing is not a simple, blunt-edged business technique, but rather a subtle balance of different elements of business operations. It got its name because it is similar to the ingredients checklist for a recipe.
The term was later built upon to include the concept of "four P's" that described the essential elements of the marketing mix. The formalisation of these P's made it very easy for company managers and marketers to swiftly relate the elements of marketing to the strengths of their own organisations, and by doing so could very quickly form a customised and effective marketing plan. The four P's are Product, Price, Place and Promotion.
Marketing is a global business idea and can be carried out on conferences or any number of different products and services.
Product
Although every aspect of the marketing mix is a requirement, the "product" element mentioned as one of the four P's is possibly the most critical of all. It describes the physical product or intangible service that your company will be selling, and at the end of the day it is the reason that buyers are going to spend money with you.
Many people don't think that marketing has any place to play when it comes to the actual product that your business is selling. In fact, the common train of thought very often bears the precise opposite sentiment. Surely it should be the other way around - your production department creates an item for sale and then it is the task of the marketing department to find ways to sell it, right?
Take the computer software market as an example. There are many well-known brands of both operating system as well as software application products in the market already, and because the market is relatively well saturated it would be very tough (and expensive) to "take on the big boys".
Rather than creating an operating system and then trying to craft a marketing strategy to take on the likes of Microsoft and Apple, it would be far more effective to look at what types of product are sought after in the current marketplace, and how feasible it would be to manufacture and sell them. By being mindful of the marketing mix early on in your product development period you can avoid business dead-ends at a later stage.
Once your products have been designed and created it is still a critical skill to be able to objectively evaluate your own products to recognise the reasons why a customer would buy your product rather than a competitors'.
Another form of this part of the marketing mix is called product variation and is typically used to either extend the lifecycle of a product already in the market, or to make your new product attractive to as many customers as possible. Again, this method can be applied at all stages of product development.
The motor industry uses this technique very effectively by offering different engines, trim packages and interior options with the cars that they offer. They use the marketing mix to good effect to sell their own products in an extremely competitive marketplace.
As part of our individual promotion plan, our business very carefully researched exactly what made our goods stand out from the masses.
It is very common to find a significant amount of conference production companies who budget for manufacturing and product sales but not adequately for marketing.
Price
Another key factor in the marketing mix relates to the price of your products or services. This isn't a simple case of performing market research to determine the top price that your customers would spend (although that can be a useful tool to use), but rather making use of the price of your products as a strategic weapon designed to achieve any particular targets your company has. The potential advantages of an effective pricing strategy are surprisingly large!
Whilst it may seem obvious, it's still worth noting that price has always been, and likely always will be, one of the crucial factors that shoppers take into account when they are making a purchase. It is also worth noting that customers don't always consider the cheapest price to be the best price. In fact a price that is too low can often turn customers away.
There are many questions that you need to ask yourself while devising a good pricing strategy, key amongst which are the price sensitivity of your clients, what your rivals are doing and how can pricing boost your own profits. From a strategy point of view however, pricing can be covered by two main principals; price skimming and penetration pricing. These are outlined below.
Price skimming
The main idea driving price skimming is to make as much money as possible from the segment of the market which is price-insensitive and are going to be willing to spend a premium amount of money to get a product or service early on.
This pricing technique is very often used in the consumer electronics market where customers will often eagerly await the release of a new mobile phone or computer games console. Manufacturers could set nearly any price they wanted to and there would still be a loyal base of customers that would pay it.
Penetration pricing
Penetration pricing is at the other end of the pricing spectrum, and is tailored towards gaining a large market share at a short-term cost so that monetary rewards can be earned long into the future. It can be a risky strategy, but when used correctly it can setup revenue streams for many years to come.
Yet another thing to keep in mind is that "price" is the one part of the marketing mix that will generate income for a business. The other members of the four P's will all cost money to produce or undertake.
Our business wanted to appeal to a larger market and concentrating on integrated washing machine helped to improve our profile in the international business community.
Place
Place is the part of the marketing mix that's often not addressed by companies, but it's still an important part of selling your product effectively. In short, it describes the way in which you deliver your product to your consumer, and consequently how you receive money from them.
The most typical implications of place-based marketing are the physical locations in which your goods are sold. For the majority of consumer products, this involves the distribution infrastructure between your production plants and shops or other outlets around the world. Since distribution of a physical product costs money it is important to determine your own priorities and adapt your distribution network appropriately. This is the primary use of this part of the marketing mix.
With the growing use of the Internet by your prospective customers, marketing methods have had to consider how they use the Internet to help distribute their products. By using the Internet as a place of contact (or even as a whole distribution route in download-based markets such as MP3s) companies are now able to reach out to a large pool of potential customers. Effective placing of your product or service can therefore yield impressive financial results.
Promotion
When you say the word "marketing", most people instantly think of the promotional aspect of the marketing mix, although as we have seen, this is merely one branch of a more comprehensive system. Promotion can be used on a very individual basis or as a mass communication tool, and whilst it may be a costly undertaking it is often an essential one. The key concern of promotion is to deliver a specific message that will boost sales.
Advertising is one of the most common forms of promotion. Typically it would be done by posting on billboards, creating short clips for TV and radio or by physically handing out flyers or leaflets to potential customers. With the coming of the information age we have witnessed a great increase in promotion via e-mail and the Internet, or just as targeted advertising materials posted through your door. The potential for individualised advertising has never been so great.
Another important part of promotion involves branding, which will not necessarily yield more sales directly, but relates back to one of the initial functions of marketing; getting customers to choose your product over those of your rivals.
Putting it into Practice
As previously mentioned every company is unique and will have different marketing needs. By using a balance of the four P's discussed above you can take a good view of your own marketing strategy.
Do Acne Treatment Product Work?
No one likes to get a zit! This is often truly what several folks dread each and every morning as they gaze within the mirror. Hopefully a brand new pimple didn't emerge whereas you were sleeping. Luckily there are effective acne treatment product out there that may assist with this facial skin dilemma. It's all concerning knowing your skin type and acne condition first. It is always amazing with those natural product like this http://www.aloeveraproducts.org/. At now you'll address your blemishes with the proper treatments for the task, and do therefore without making the breakouts even worse.
There are a pair of various choices that go beyond acne treatment products like Clearasil, Oxy, and Proactiv. The first involves seeing a dermatologist. I apprehend several individuals attempt to avoid this, either as a result of their insurance does not cover such visits or as a result of they think they cannot afford the consultation. But I assume you will be stunned at how affordable some dermatologists are, even without insurance. As an example, there is a clinic near my home that accepts walk-in patients for a $59 consultation fee. That is not unhealthy at all, particularly when you'll be obtaining a diagnosis from a trained medical professional who will then suggest prescription acne treatment products for you. There are many natural treatments for other problems like www.aloeveraproduct.net. Some typical prescription acne treatment product include topical creams like Differin (Adapalene) and Clindamycin. Differin is a retinoid, whereas Clindamycin is an antibiotic. Both of these topical creams are way additional effective at clearing up problem skin than treatments you would realize on the shelves at your local beauty supply store. Antibiotics in explicit are important for a transparent skin regimen as a result of they assist fight bacteria that cause pimples. Your dermatologist would possibly even give you oral antibiotics to require as half of your regimen, and people have received positive results as well.
What acne treatment products are ideal for you and your individual skin type. Well, if you haven't already talked with an esthetician or dermatologist, maybe it is time. These professionals can address your specific quite acne. If you're not certain why this is often helpful, it's basically as a result of different acne treatment products work a lot of effectively on different types of blemishes. While some people could require a drying agent of sorts for their oily complexion, others may want an exfoliant to clear away dry skin, which can cause acne breakouts as well.
Some dermatologists can additionally prescribe oral acne treatment products for severe cases. These sometimes assist with the whole body, vs the face alone. Another natural product you might want to try fresh flower, check out bestaloeveraproduct.com. They primarily management hormones to a point, that reduces oil production. This is helpful as a result of les oil on your skin will mean fewer pimples and zits to grapple with. Some firms like Proactiv Solution also supply a unique quite skin care regimen to treat acne. But, you are doing not need a prescription for these merchandise, and they may work higher for some individuals than different topical skin care treatments. It all simply depends on your skin and what it desires to clear up and stay healthy. Several people like to check the waters a small amount when it comes to over-the-counter and prescription acne treatment products. This can be one means to find the right treatments for your visage.
The Prognosis For Sleep Apnea And What can be done To Help Get rid of It
The word apnea comes from the Greek root and means without breath. Of the three types of sleep apnea-obstructive, central and mixed-obstructive sleep apnea is by far the most widespread type, affecting roughly twelve million American people on an annual basis. A number of individuals suffer from the variety of multiple kind of sleep apnea. The commonest symptoms of all 3 kinds are loud snoring and extreme tiredness through the daytime. Sleep apnea is most probably to affect men over the age of 40 and those who are overweight or obese. However women can also suffer from sleep apnea and in some cases, children as well. Women past the age of menopause are more likely to develop sleep apnea than younger women.
Lots of people have great success with a sleep apnea mouth guard and should be tried before more extreme options are attempted.
While there are many different types of treatments aimed at reducing the symptoms of sleep apnea, what is the overall prognosis? Is it promising for sufferers or not. Lets look.
Try sleep apnea pillows and you may find a simple but effective solution to your problem.
Sleep apnea can be clinically diagnosed after particular tests are done and various treatments are tried until built to be effective for a patient is found. Then again sleep apnea has no known cure and is a intensifying disease, meaning it can get worse as a person ages. Sleep apnea is not a disorder which can be brushed aside as being a small thing or a nuisance. Without proper treatment, it may be threatening. One of its undesirable symptoms, that of excessive daytime sleepiness can be damaging because it can cause sufferers to fall asleep at moments when it may be dangerous for this such as when driving. It may also cause concentration problems and inattention, which can result in difficulties at work. Sleep apnea may also greatly increase the risk of stroke in addition to TIAs (or transient ischemic attacks, also known in laymans terms as mini-strokes).
Consider sleep apnea surgery as a long term solution.
Fitting insurance quotes via online comparison
Often persons presume assurance contracts are opaque. There are a lot of assurance vendors. Prospects can hardly get an overview. Nevertheless the client wants to get the right contract. Consequently it is a good choice to use an assurance comparison Internet site, when the prospect is searching a particular insurance. There you can obtain an affordable insurance comparison from a huge range of insurers. Several important German insurances - as: Beste Tierversicherung - have to be mentioned in this context:
The car indemnity insurance: If you get a car for yourself, you have to insure it. The auto indemnity assurance is required by law - without proof of casualty insurance already the admission of the car is impossible. The auto casualty assurance helps whenever you culpably cause a damage to another road user. Fully comprehensive cover or part insurance cover can voluntarily be concluded. Hull insurances pay for damages of your own vehicle.
The German Riester-Pension plan: The so called Riester-Pension is a government-funded private pension people could seize to close their personal pension gap. It is both safe and attractive: During the active working life, customers pay contributions into a private annuity contract, a bank or savings fund, additionally you get growing state allowances and tax reliefs as a bonus. Later clients will receive monthly benefits for lifetime - in the form of a retirement pay or a payment plan. Each employed professional, who is not willing to rely on the statutory pension solely, should take into consideration a Riester-Pension contract. Also officials, judges and soldiers belong to the circle of beneficiaries of public support for Riester-Pension plans.
The occupational invalidity assurance: Consumer advisers have often said that the occupational disablement assurance besides the private liability assurance is the most important insurance ever. The loss of manpower is an existential risk. Because of being no longer able to work means to make no money. Physical hardship often is the result. The government rarely helps in such an incident - the governmental pension insurance pays only a minimal disability pension for all people born up from the year 1961. The reason for the predominant number of occupational inability cases is illness. Less common cause than disease is a previous accident. About every 4th worker and every 5th employee must terminate their jobs for sickness reasons before the time and must go into early retirement. When the claims for sickness benefits paid by the health insurance and for unemployment benefits are exhausted, you are confronted with a large income gap when not having a vocational inability assurance.
The pet liability assurance: Without a dog owner insurance every pet owner carries a very high risk of liability when their four-legged friend once provokes an accident. When the dog crosses the street and causes a traffic accident, you might be held responsible for all damages of persons and vehicles. On the German insurance market there are many dog assurance companies. As a dog owner it is not easy to find the best company and contract for your specific requirements. The research for the right insurance can be done online. There are commendable websites which offer gratis quotations of German pet owner insurances.
The above mentioned assurances and several others should be compared at special price quotation websites: Hundeversicherung Vergleich. This tariff comparison web page is independent from a specific assurer and offers a nice overview of the market.
Recommendations For Cooking A Scrumptious Ham Casserole
It would take someone with super powers to be able to make a well balanced meal for their family after a hectic day at the office or managing the little ones. Who can think of spending another few hot, tiring hours in the kitchen cooking a full dinner when you're on the brink of exhaustion and want nothing more than to collapse in a great, hot bath? As an alternative to ordering a pizza or several other unhealthy take out food, it's much better to prepare a healthy, cheap, great tasting ham casserole, which only takes about the same amount of time as it would to deliver a pizza.
We would all like to give our family only a good, yet more often than not we just don't have the time or energy to prepare our families a decent meal. The great thing about ham casserole is that it's so incredibly flexible; you could add pretty much anything to it, and make as little or as much as you want, and it has high value as a leftover, so it's great for breakfasts and lunches also. Whether it's ham and cheese casserole, ham and potato casserole or even ham and hashbrown casserole, there are an almost endless variety that's sure to please every person in your loved ones.
Probably one of the quickest dishes to make all you have to do is add your favorite ingredients, stick in the oven or microwave for a few minutes and you hate a hot, flavorful meal ready with minimum effort. There are so quite a few various recipes for ham casserole, and just as there are lots of various techniques to make it, there are various methods to make it as well; in the over, in the microwave, or in the crockpot. So for those of us on a budget, or those of us with just too much to do in a day to worry about cooking, I definitely suggest trying out ham breakfast casserole recipes; they're super affordable, yummy, and they're something the entire family will delight in.
Kauai Real Estate – Heavenly Beyond Belief
Purchasing Kauai real estate offers you the opportunity to live in your own piece of heaven that offers everything you could wish for in natural beauty. If you are looking for the thrill and excitement that a large city can offer then go elsewhere, because real estate on Kauai offers you tranquility and the chance to get away from big cities, and just relax and appreciate life. Here are six reasons why:
The Alakai Wilderness Preserve: This area of Kauai sounds like the last place heaven would be, yet it is precisely what paradise is to many people. Although the locals refer to it as 'Alaka'i swamp' it is not a swamp, but a natural preserve of bog land. These bogs are great to hike at any time, and were created by their proximity to Mount Wai'ale'ale, which is one of the wettest places on earth. If you enjoy nature then this is a great place to explore and 'discover' for yourself the rare plants and birds that live here.
Hanalei Bay: This is a fabulous bay with about three miles of beautiful beach. Situated on Kauai's North Shore, Hanalei is a small town that sits about half way along the bay taking its name (or is it the other way round?), and is very friendly and a great place to live. The real estate here is either in the town or on the bay, and offers some great scenery. If you surf or dive, the bay is crystal clear and flat in summer, but offers high surf in winter. A great place to live or even for a vacation home.
Ke'e Beach: Voted by the islanders as one of the most beautiful beaches on the island, it's also a great place to enjoy with the family. While you can only reach it by foot path, it is known for having no currents, no waves, and extremely shallow water - which make it the perfect family spot. But, be careful, those that venture further out into the reefs can get caught in the currents on the outskirts of the bay. Want to find some beautiful Kauai real estate close by? There are miles of wonderful areas that you can call your own.
Limahuli Garden and Preserve: Love a good hike through some of the most spectacular gardens and nature preserves that Hawaii has to offer? The Limahuli Garden and Preserve offers just that. With awards such as the best natural botanical garden in the US and the top award from the Hawaii Tourism Authority, who could ask for a better place to enjoy the day, some photography, or just a walk in the Hawaiian sunshine? Want to find some Kauai real estate near this beautiful park? You won't have a problem here, and there are a number of local-area Realtors who will help you.
Wailua River State Park: This park offers some of the most sought after Kauai real estate because of its astounding natural beauty. The scenery here is breathtaking, the main feature being the astounding Opaeka'a Falls, with a drop of 150 feet. The homes here surround the park, and the activities are mainly outdoor, including water sports such as Kayaking and canoeing. You will go a long way to find better scenery and a better range of river activities to enjoy.
Waimea Canyon State Park: Mark Twain called this 'the Grand Canyon of Hawaii', and while it has a long way to go to emulate the depth of that state feature, it contains a lot more natural wildlife and is more stunning to see. It has a massive volcano right in the center, which is what created the canyon originally, and the flowers, trees and rare birds it contains are found only on this island. It is more like Hawaii's Galapagos than Grand Canyon, and if you purchase your Kauai Real Estate here, you will have something unique that none of your friends or relatives will have. A piece of nature and a piece of history: unique and original! How cool is that?
So there you are. The six most attractive sites offering Kauai real estate that you could find. Perhaps they don't suit you, but you will look far and hard to find anywhere offering the same degree of natural beauty anywhere in the world.
GreatHawaiiRealEstate.com provides detailed information to Hawaii real estate, Kauai real estate and Molokai real estate.
Learning About Amazing Car Speakers
These reviews will be given by companies who test such products and inform us about their findings. This can be considered similar to car speakers by many people. The final item that you will need to do is to install this car audio and let music fill your life.
Here you will be able to access the information that you require all without having to leave your home. Here there are many different links that will let you see the various reviews that can be of help for you. Occasionally it is helpful to explore the options like www.CheapSpeakers.me from time to time.
Once you have looked through all of the car stereo reviews that you think are relevant, you will need to go to the stores and see the various conditions that are there for these car stereos. This could be considered to be similar to car speaker by a novice. After you have finished your research in custom car stereo systems you can decide which store you want to buy your new car stereo from.
Getting cheap cellphones
A mobile phone (also known as wireless phone is often a short-range electronic device useful for mobile voice or data communication on the network of specialised base stations generally known as cell sites. As well as the typical voice task of the cellular phone, current mobile phones may support many additional services, and accessories, such as SMS for texts, email, packet switching for entry to the web, gaming, Bluetooth, infrared, camera with video recorder and MMS for sending and receiving photos and video. Most up to date cell phones connect to a cellular network of base stations (cell sites), that is subsequently interconnected for the public switched telephone network (PSTN). When you find yourself situated in Germany buying a cellphone without simlock could possibly be a possibility on this web site: www.smartphone-ohnevertrag.de/htc-smartphones/
Cell phones became more prevalent inside the mid 1990s. The RF radiation exposure a result of the first NMT phones was multifold when compared with that brought on by the present cellphone models. From the end of 1990s the GSM network was initiated and in addition to it the maximum radiation power emitted through the phones decreased to about one tenth from the conception. Additionally, present day cellphones self-adjust their power as low as possible according to the operating situation so the link with the beds base station is maintained.
SimLock is really a lock that doesn't allow you to use any net operator. By way of example you acquire cellphone in D2 (it's a German network) so your phone can't be used for example in France in SFR. All cards from D2 will continue to work therefore you may switch card form D2 to prepaid or bill account card however, if you set an unusual card in phone from other network you will note 'Sim Card not accepted' as well comparable to this. Unlocking of this is quite simple but please first ensure that it's not illegal in your country. When you are located in Germany investing in a cellphone without simlock could possibly be a choice on this website: lg klapphandys ohne vertrag
Mobile positioning, i.e. location based service that discloses the specific coordinates of your cellphone bearer, can be a technology utilised by telecommunication companies to approximate where a cellphone, and thereby also its user (bearer), temporarily resides. Advanced systems determine the sector when the cell phone resides and roughly estimate also the distance for the base station. Further approximation is possible by interpolating signals between adjacent antenna towers. Qualified services may achieve a precision of right down to 50 meters in urban areas where mobile traffic and density of antenna towers (base stations) is sufficiently high. Rural and desolate areas may see miles between base stations and so determine locations less precisely.
UMTS stands for Universal Mobile Telecommunications System. UMTS is among the emerging mobile phone technologies generally known as third-generation, or 3G. Third-generation systems are created to feature such traditional phone tasks as calls, voice mail, and paging, but additionally new technology tasks such as Internet access, video, and SMS, or text messaging. One of several main benefits of UMTS is its speed. Current rates of transfer for broadband information are 2 Mbits a second. This speed makes possible the amount of streaming video that may support movie downloads and interactive video.
Factors to Be Thought of When Searching For a Wedding Photographer
Wedding can be an important day to the couple; therefore, each and every detail must be carefully evaluated. Including selecting a wedding photographer, which is often made by going through the following:
Charge
A photographer is someone who was in:incurred of capturing in photo the main day in your life. With all the current tasks involved, from capturing, to editing, also to making of slideshows - they deserve substantial fees.
Quality of labor
Before you take a photographer, try and see for his sample works to make certain if he could be anyone you are interested in for any photographer. You must look for consistency of training right away as much as the final from the wedding. Consider also how a photographer took the shots. If they're taken from different angles.
Free Inclusions
Because of lots of competitors, photographers devise ways on how to get clients. Usually, they offer freebies or may add inclusions in the varieties of free album, free printing, free CD/DVD copies, or free canvass picture on the couple. Using the present status individuals economy, many would like to grab that opportunity since this might mean savings for couples using a tight budget.
A lot of Experience
Photographers, who will be in the business enterprise for quite long, may charge more due to skills they have got acquired. Experience, techniques, and the name of the photographer add value for the fees of the photographer. They become much more of a specialist since they've got existed for quite a while now.
Gadgets and Equipment
With all the recent technology that people have, more inventions are emerging. To maintain with all the trend, a photographer has to update his tools and gadgets. The more technologically advanced the equipment, the bigger the price tag on the service due to the money involved during the purchase.
Referrals
Ask newly wed friends of friends how was it with their photographer. Seek good counsel and pay attention to what they have to express - including those messages in between the lines.
Personality on the Photographer
Another important thing to look for inside a photographer will be the attitude. He should be somebody that listens to his clients, approachable, and flexible at the same time. Regardless how skillful he could be, but his personality sucks; the whole occasion will probably be affected.
There are several quality photographers holdings and liabilities city. If you want to take a look at one from Cebu Philippines, check out Ray Faelnar's shots. Ray Faelnar specializes in wedding photography. Visit his website at http://www.rayfaelnar.com. From his website, it is possible to tell how good he or she is in wedding photography Cebu.
Article resource: http://EzineArticles.com/?expert=Brod_Neil